Edible Garden AG Incorporated announced that its Kick. Sports Nutrition line is now available on Target.com, adding a major national retailer to the brand’s digital distribution network.
The Kick. line, launched exclusively on Amazon in the first quarter of 2025 and awarded “2025 Sports Nutrition Product of the Year” by the Mindful Awards, offers whey and plant‑based proteins, pre‑ and post‑workout formulations, and hydration‑energy blends that emphasize clean‑label, better‑for‑you ingredients.
Adding Target.com to its omnichannel strategy follows the brand’s earlier expansion onto Amazon and a Midwest big‑box retailer, broadening national access and positioning Kick. for increased sales momentum in a highly competitive sports‑nutrition market that is projected to grow from $54.8 billion in 2023 to $103.3 billion by 2032.
Edible Garden’s broader strategy focuses on higher‑margin, shelf‑stable products and controlled‑environment agriculture. While the company has reported net losses and a low cash balance in recent quarters, the Target.com launch aligns with its goal of scaling clean‑label consumer products and strengthening its omnichannel footprint.
The move is expected to enhance brand visibility and reach consumers who prefer to shop online at a major retailer, potentially accelerating sales growth for the Kick. line as the company continues to pursue opportunities in the expanding global sports‑nutrition market.
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