Edible Garden AG Incorporated announced on May 20, 2025, the official launch of the initial phase of its Kick Sports Nutrition product line on Amazon. This strategic launch is being executed in partnership with Pirawna, a leading e-commerce growth agency.
Kick Sports Nutrition aims to strengthen Edible Garden's 'Farm to Formula' positioning and advance its expansion into 'Better for You' consumer products. The product line offers clean-label, functional formulas, including plant-based and whey protein powders, with plans to expand into pre-workout, post-workout, and hydration products.
The global sports nutrition market is projected to grow from $54.8 billion in 2023 to $103.3 billion by 2032, driven by rising health awareness. This launch on Amazon, in collaboration with Pirawna, is designed to ensure a high-impact entry and accelerate brand growth in this competitive market.
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